Businesses in ChatGPT: Business Hub and Business Agents
OpenAI introduced Businesses in ChatGPT in beta on November 10, 2026. Business Hub lets businesses claim their organization, manage information, and view aggregated engagement insights. Verified companies can add product feeds with pricing and availability. After claiming their business in ChatGPT, eligible U.S. ecommerce and online service businesses can build Business Agents to answer customer questions.
OpenAI introduced Businesses in ChatGPT in beta on November 10, 2026. The launch gives companies a Business Hub to claim their organization in ChatGPT, manage business information, and view aggregated engagement insights. After verification, a company can update key details and add self-service product feeds with pricing and availability. Those feeds provide information to ChatGPT to help people explore products and services using accurate, up-to-date details (OpenAI announcement).
What Business Hub does
Any eligible business located where ChatGPT is available can claim their business in ChatGPT through Business Hub. Existing OpenAI Enterprise customers and advertisers can work directly with their OpenAI representative to claim their business (OpenAI announcement).
Business Hub provides aggregated insights into how people engage with a business in ChatGPT. This includes the number of mentions and website clicks a business receives. Businesses can also explore discovery topics, common themes across conversations where their website is cited (OpenAI announcement).
Shopify merchants can connect their store from Business Hub or the Shopify admin to streamline verification. Eligible products from Shopify merchants are already integrated into ChatGPT through Shopify Catalog; verified companies can also add self-service product feeds that include pricing and availability (OpenAI announcement).
Business Agents for customer questions
After claiming their business in ChatGPT, eligible ecommerce and online service businesses in the United States can build, test, and launch a Business Agent to answer customer questions and help people explore their offerings. When a business appears in a model response, people can click to see the business's ChatGPT profile. If a Business Agent is available, customers can choose to start a conversation with the business to explore its offerings and ask follow-up questions (OpenAI announcement).
OpenAI says a Business Agent conversation is clearly labeled, separate from the customer's original ChatGPT conversation, and distinct from ChatGPT's independent answers. OpenAI says businesses are not given users' conversations or Business Agent chats. Business Hub insights are aggregated and are only available when there are enough conversations or interactions to meet certain thresholds (OpenAI announcement).
What businesses should know
- Beta status: OpenAI introduced Businesses in ChatGPT in beta on November 10, 2026.
- Claiming: Any eligible business located where ChatGPT is available can claim their business in ChatGPT through Business Hub. Existing OpenAI Enterprise customers and advertisers can work directly with their OpenAI representative to claim their business.
- Verification: After verification, companies can update key details and add self-service product feeds with pricing and availability.
- Business Agents: After claiming their business in ChatGPT, eligible ecommerce and online service businesses in the United States can build, test, and launch a Business Agent to answer customer questions and help people explore their offerings.
- Privacy: OpenAI says businesses are not given users' conversations or Business Agent chats. Business Hub insights are aggregated and are only available when there are enough conversations or interactions to meet certain thresholds.
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Sources
- OpenAI, “Businesses in ChatGPT and Business Hub”: https://openai.com/index/introducing-businesses-chatgpt/
Frequently Asked Questions
What is Businesses in ChatGPT?
Businesses in ChatGPT is a beta that lets businesses claim their organization, manage business information, and view aggregated insights about engagement in ChatGPT. After verification, businesses can update key details and add product feeds with pricing and availability. ([OpenAI announcement](https://openai.com/index/introducing-businesses-chatgpt/))
What can a Business Agent do?
After claiming their business in ChatGPT, eligible ecommerce and online service businesses in the United States can build, test, and launch a Business Agent to answer customer questions and help people explore their offerings. ([OpenAI announcement](https://openai.com/index/introducing-businesses-chatgpt/))
Who can claim a business in ChatGPT?
Any eligible business located where ChatGPT is available can claim their business in ChatGPT through Business Hub. Existing OpenAI Enterprise customers and advertisers can work directly with their OpenAI representative to claim their business. ([OpenAI announcement](https://openai.com/index/introducing-businesses-chatgpt/))
Do businesses receive customers' Business Agent chats?
OpenAI says businesses are not given users' conversations or Business Agent chats. Business Hub insights are aggregated and are only available when there are enough conversations or interactions to meet certain thresholds. ([OpenAI announcement](https://openai.com/index/introducing-businesses-chatgpt/))